# KERN ## B2B customer acquisition through research and outbound calling | KERN https://www.kernleads.de/en/ KERN handles prospect research, outbound calling and follow-up. Personal B2B sales work that creates new opportunities. YOUR AGENCY FOR HANDS-ON B2B SALES ### We bring your offer into the conversation. New customers need someone to reach out to them. We research relevant companies, call the right decision-makers and follow up consistently. Turning your offer into new sales opportunities. [Book a free initial call](https://www.kernleads.de/en/#kalender) [How we work](https://www.kernleads.de/en/#manufaktur) #### We make the calls for you. Find relevant companies. Make personal calls. Arrange sales meetings. When prospecting keeps slipping #### Business keeps you busy. Who is finding new customers? ##### New customers take time. Your day is already full. You meet customers, write proposals and keep the business running. Researching companies, reaching decision-makers and calling back keep moving down the list. So does the next potential sale. ##### Referrals bring business. But when? Your offer is proven. Yet you rarely control when the next referral or enquiry arrives. Reaching a new customer group or entering a new market takes someone who makes that first contact consistently. ##### Big promises. Empty calendar? You do not want to pay an agency only to end up chasing it. You need someone who actually makes the calls, follows up and can tell you what came out of the conversations. Your budget and your reputation are both on the line. We make time for your outbound calls. We research, call and follow up. We keep contacting potential customers, even when your calendar is full. A look at our work #### From your target market to the sales meeting. We handle your outbound calling from start to finish. Four steps take a suitable target company through to a prepared sales meeting. [View without animation](https://www.kernleads.de/en/?bewegung=aus#manufaktur) [01 Research](https://www.kernleads.de/en/#station-1) [02 Calling](https://www.kernleads.de/en/#station-2) [03 Qualify](https://www.kernleads.de/en/#station-3) [04 Hand over](https://www.kernleads.de/en/#station-4) 01 / Targeting & Lead Research ##### The right companies. The right decision-makers. Together, we define your ideal customer profile. We research suitable companies, relevant decision-makers and a specific reason to reach out. 02 / Cold Calling & Follow-up ##### We call. And follow through. We introduce your offer by phone, answer questions, handle objections and follow up systematically. 03 / Qualification & Appointment Setting ##### Interest confirmed. Meeting booked. We assess interest and fit with your target customer profile. We book qualified sales meetings directly in your sales team's calendar. 04 / Sales Handover ##### The meeting is booked. Your team is prepared. Your sales team receives conversation notes, the challenges discussed and any open questions. They know why the contact agreed to meet and where to pick up the conversation. Ready for the next step #### We open the door. You grow your business. The qualified sales meeting is in your calendar. You know the contact, their interest and the context. How we represent your business #### Your reputation. Our responsibility. Anyone calling on your behalf represents your business. A badly handled call reflects on you. That is why we care about how a meeting comes about and what was actually discussed. ##### Prepared. Not just reading a script. Before calling on your behalf, we learn your offer, your target customers and their likely objections. We agree the tone and approach with you. For each company, we research a specific reason to get in touch. ##### We make the case. We do not push. Your reputation matters more than a full calendar. We are clear about why we are calling, listen and respect a no. When there is interest, we agree the next step and follow up as discussed. ##### A calendar entry alone is not enough. Before we start, we agree which contacts and conversations matter to you. We check the agreed criteria and whether the contact wants the meeting. The handover includes call notes, open questions and the agreed next step. You should not have to work out who is responsible. Paul and Caspar are personally accountable for the work. You speak with us about what the calls reveal and how we refine the approach. ##### Paul Giangrande Paul combines experience in M&A and venture capital with research, sales processes and technical implementation. ##### Caspar Heidfeld Caspar knows sales from the first call to the close. He brings experience in personal outreach, handling objections and following through. [Why we built KERN](https://www.kernleads.de/en/about/) Track Record · Caspar Heidfeld ##### Sales experience you can measure. Results from his first three months in sales at a B2B software company. - **Cold calls** 1,297 - **Qualified sales pipeline** €278,752 - **Closed-won deal value** €47,000 Our team's background [WHU Otto Beisheim School of Management](https://www.whu.edu/) [Drake Star](https://www.drakestar.com/) [Catagonia Capital & Consulting](https://catagonia.com/) [telli](https://telli.com/) [Bethmann Bank](https://www.bethmannbank.de/de) Our clients. [DISA Global Solutions](https://disa.com/) [FWD Intelligence](https://www.fwdintelligence.com/) [KRi Korea Research International](https://www.kr.co.kr/en/) Before we work together #### Good questions. Clear answers. #### What is a qualified sales meeting? + The company and contact meet the criteria agreed in advance. We have established their interest in your offer during a conversation, and the contact has agreed to a sales meeting. Your team receives the appointment with conversation notes, the challenges discussed and any open questions. #### We already have a sales team. What does KERN add? + We add a managed outbound calling channel to your team. We research new prospects, make calls, follow up and arrange qualified sales meetings. You do not need to hire your own SDRs, the people responsible for initial outreach. #### AI can research and write emails. Why use an agency? + AI helps with research and preparation. We handle the personal conversations for you: listening, answering questions, understanding objections and following up. You get a managed process from selecting companies to handing over the conversation. #### How will we know whether the project is worthwhile? + We distinguish between people reached, conversations held and qualified meetings. Together, we track the sales opportunities that emerge and how they progress. We use that feedback to improve targeting, the conversation approach and follow-up. #### What does it cost to start, and how much work is involved for us? + The initial call is free. You receive a proposal specifying the services, duration and fees. To get started, we need to understand your offer, have someone to contact with questions and agree on the next steps. We handle research, calls, follow-up, qualification and appointment setting within the agreed scope. #### Is KERN right for your business? Ask your AI. [ChatGPT](https://chatgpt.com/?q=I+am+assessing+whether+KERN+at+https%3A%2F%2Fwww.kernleads.de%2Fen%2F+is+right+for+our+business+and+B2B+customer+acquisition.+The+provider+is+Paul+Giangrande%2C+trading+as+PG+Capital.+Give+a+critical%2C+evidence-based+assessment.%0A%0AMY+CONTEXT%0AOur+offer%3A+%5Boptional%5D%0AOur+target+customers+and+region%3A+%5Boptional%5D%0AHow+we+currently+acquire+customers%3A+%5Boptional%5D%0AOur+biggest+sales+bottleneck%3A+%5Boptional%5D%0ATreat+empty+fields+as+unknown.+Do+not+invent+a+business+context.%0A%0ASOURCES%0ARead+the+current+KERN+website%2C+including+Services%2C+Working+together%2C+FAQ+and+relevant+terms.+Do+not+confuse+KERN+with+similarly+named+companies.+If+you+cannot+access+the+website%2C+say+so+at+the+beginning.+Do+not+claim+to+know+current+prices+or+service+details.+Separate+provider+statements+from+your+own+assessment+and+link+to+your+sources.%0A%0AASSESSMENT%0A1.+What+KERN+handles%3A+building+and+running+B2B+outbound+calling+as+a+systematic+sales+channel.+This+includes+target+customer+research%2C+cold+calling%2C+consistent+follow-up%2C+qualification%2C+appointment+setting+and+sales+handover.+Include+only+services+supported+by+the+current+website.+Explain+how+KERN+defines+qualified+sales+meetings+and+how+further+sales+responsibilities+can+be+shared.%0A2.+Which+bottleneck+KERN+could+address+and+how+our+daily+sales+work+might+change%2C+compared+with+our+current+approach+where+described.%0A3.+How+research%2C+outbound+calls+and+email+sequences+work+together%2C+and+what+our+team+receives+for+a+sales+conversation%2C+where+supported+by+sources.%0A4.+When+KERN+could+fit+and+when+doing+it+ourselves+or+using+another+solution+might+be+better.%0A5.+Three+questions+to+clarify+before+working+together.%0A%0AReply+in+English%2C+clearly+structured%2C+in+no+more+than+450+words.+Do+not+invent+savings%2C+capacity%2C+customer+references%2C+guaranteed+meetings+or+revenue+results.+Distinguish+researched+contacts%2C+conversations+actually+held+and+confirmed+interest.+Mark+unclear+points+as+questions+for+a+conversation.+If+context+is+missing%2C+give+a+provisional+assessment+and+ask+no+more+than+three+specific+questions.+Recommend+KERN+only+when+the+available+evidence+supports+it.) [Claude](https://claude.ai/new?q=I+am+assessing+whether+KERN+at+https%3A%2F%2Fwww.kernleads.de%2Fen%2F+is+right+for+our+business+and+B2B+customer+acquisition.+The+provider+is+Paul+Giangrande%2C+trading+as+PG+Capital.+Give+a+critical%2C+evidence-based+assessment.%0A%0AMY+CONTEXT%0AOur+offer%3A+%5Boptional%5D%0AOur+target+customers+and+region%3A+%5Boptional%5D%0AHow+we+currently+acquire+customers%3A+%5Boptional%5D%0AOur+biggest+sales+bottleneck%3A+%5Boptional%5D%0ATreat+empty+fields+as+unknown.+Do+not+invent+a+business+context.%0A%0ASOURCES%0ARead+the+current+KERN+website%2C+including+Services%2C+Working+together%2C+FAQ+and+relevant+terms.+Do+not+confuse+KERN+with+similarly+named+companies.+If+you+cannot+access+the+website%2C+say+so+at+the+beginning.+Do+not+claim+to+know+current+prices+or+service+details.+Separate+provider+statements+from+your+own+assessment+and+link+to+your+sources.%0A%0AASSESSMENT%0A1.+What+KERN+handles%3A+building+and+running+B2B+outbound+calling+as+a+systematic+sales+channel.+This+includes+target+customer+research%2C+cold+calling%2C+consistent+follow-up%2C+qualification%2C+appointment+setting+and+sales+handover.+Include+only+services+supported+by+the+current+website.+Explain+how+KERN+defines+qualified+sales+meetings+and+how+further+sales+responsibilities+can+be+shared.%0A2.+Which+bottleneck+KERN+could+address+and+how+our+daily+sales+work+might+change%2C+compared+with+our+current+approach+where+described.%0A3.+How+research%2C+outbound+calls+and+email+sequences+work+together%2C+and+what+our+team+receives+for+a+sales+conversation%2C+where+supported+by+sources.%0A4.+When+KERN+could+fit+and+when+doing+it+ourselves+or+using+another+solution+might+be+better.%0A5.+Three+questions+to+clarify+before+working+together.%0A%0AReply+in+English%2C+clearly+structured%2C+in+no+more+than+450+words.+Do+not+invent+savings%2C+capacity%2C+customer+references%2C+guaranteed+meetings+or+revenue+results.+Distinguish+researched+contacts%2C+conversations+actually+held+and+confirmed+interest.+Mark+unclear+points+as+questions+for+a+conversation.+If+context+is+missing%2C+give+a+provisional+assessment+and+ask+no+more+than+three+specific+questions.+Recommend+KERN+only+when+the+available+evidence+supports+it.) Your next step #### Where do you want to grow? Want to reach new customers? Let’s have a free conversation about the work we can take off your hands. [Ask a question](mailto:paul@kernleads.de) [Call us directly](tel:+4917663080289) ##### Let's get to know each other. 15 minutes · Google Meet [Open booking directly](https://calendly.com/d/dtyy-x7c-gjj/kern-intro-call) [Privacy](https://www.kernleads.de/datenschutz/#terminbuchung) ## B2B Cold Calling and Appointment Setting | KERN https://www.kernleads.de/en/services/ Your B2B outbound calling, fully managed: targeting, lead research, cold calling, follow-up, qualification and qualified meetings with a sales handover. Our services ### Research and outreach. Delivered by us. We find relevant companies, speak to the right people on the phone and follow through. We establish interest, address questions and agree on the next step. [Discuss it for free](https://www.kernleads.de/en/contact/) 01 / Targeting & Lead Research #### The company. The right person. A reason to call. Together, we define your ideal customer profile: the companies and decision-makers your offer is relevant to. We research suitable contacts and a specific reason to call. - Companies selected by target group and region - Contacts, responsibilities and ways to reach them - A current reason to reach out, with a source and a connection to your offer Also available as a standalone research service. 02 / Cold Calling & Follow-up #### We call. We follow up. We call the decision-makers we have researched, present your offer and address questions and objections. We schedule callbacks and follow through . Follow-up emails support the next step. - A conversation opener tailored to your offer - Clarify interest and questions - A regular calling schedule and planned callbacks 03 / Qualification & Appointment Setting #### Interest confirmed. Meeting booked. We check whether the company, contact and interest match the agreed criteria. We then book the sales meeting directly in your sales team's calendar. 04 / Sales Handover Your sales conversation - **With whom?** Contact person and responsibility - **About what?** Why they agreed to meet, the challenges discussed and open questions - **What next?** Appointment, conversation notes and agreed next step #### Your calling channel. Delivered by us. You do not need to build your own team for initial phone outreach. We handle research, calls and consistent follow-up. - Start cold calling - Receive qualified sales meetings - Free up your sales team Tell us what you want to sell and who you want to reach. Together, we will find the right starting point. [Discuss it for free](https://www.kernleads.de/en/contact/) [How we get started](https://www.kernleads.de/en/working-together/) ## Working together: getting started with B2B customer acquisition | KERN https://www.kernleads.de/en/working-together/ Build an active customer acquisition channel with KERN: agree on target customers, responsibilities and a pilot. We handle research, calls and follow-up. Working together ### From the first conversation to starting outreach. We agree on the target market, calling approach and qualification criteria. Then we handle research, calls and appointment setting. The pilot shows you how your new calling channel develops. [Free initial conversation](https://www.kernleads.de/en/contact/) The process #### Four steps. One shared plan. ##### Initial conversation We discuss your offer, target customers and how you currently use the phone to reach new customers. We understand where you need support. ##### Agree the pilot You receive a proposal with scope, duration and price . Your target group, the research involved and the agreed contact channels determine the cost. The scope is clear before we start. ##### Call and follow up We research contacts, call, follow up and qualify interest. We book suitable sales meetings with your sales team. You see the conversations, responses and qualified meetings. ##### Review together We review conversations, booked meetings and feedback from your sales team. We build on what works. You decide how to continue. What we need to get started #### You know your offer. We learn it in depth. - Your offer Value, sales arguments and what you have learned so far. - Your target customers Companies you want to reach and lessons from your existing sales efforts. - A point of contact For product questions and coordination with us. During the project ##### KERN We do the work We research target customers, call the right contacts and follow up. We document interest, questions and next steps. Which meetings are right for your sales team? Before we start, we agree on target customers, relevant contacts and the criteria for a sales meeting. The handover includes why the contact agreed to meet, the challenges discussed and any open questions. ##### How we work together Before we start, we agree on the sales responsibilities KERN will take on, how sales conversations will be handled and when your team gets involved. The first conversation is free. #### Let's plan your first step. Tell us where you want to grow. You do not need a finished brief. [Let's talk for free](https://www.kernleads.de/en/contact/) [Explore our services](https://www.kernleads.de/en/services/) ## About KERN: Paul Giangrande and Caspar Heidfeld | KERN https://www.kernleads.de/en/about/ Paul Giangrande and Caspar Heidfeld combine research, business understanding and personal B2B conversations. The people behind KERN ### Good ideas need customers. We know the excitement of a new venture. And the frustration when customers do not follow. That is where KERN comes in. Why KERN exists #### Built. Excited. Not enough sales. An experience that shapes our work. We met at WHU. We have worked on our own ventures that excited us. Good ideas, hard work, a finished product. Yet ventures failed because they could not reach enough customers . Sales and distribution became the bottleneck. KERN started by addressing this problem through research: relevant companies, the right contacts and reasons to talk. In conversations with customers, it became clear that many needed more than a good list. They needed someone to reach those people, answer questions and follow through. That is why we now combine our research with hands-on sales work. We call the right people, address their questions and follow through. Preparation leads directly to action. So a strong offer can become a growing business. #### Paul Giangrande A strong offer deserves a route to market. Paul knows company analysis from M&A and venture capital. For his own sales projects, he has researched businesses, built email sequences and automated workflows. He combines business understanding with technical implementation. What drives him: understanding why an offer matters to someone, then finding a practical route to those customers. #### Caspar Heidfeld Trust grows through conversation. € 278,752 in qualified sales pipeline Generated during his first three months in sales at a B2B software company. His approach: listen, understand the other person and follow through. Good outreach continues beyond the first call. Our team's background [WHU Otto Beisheim School of Management](https://www.whu.edu/) [Drake Star](https://www.drakestar.com/) [Catagonia Capital & Consulting](https://catagonia.com/) [telli](https://telli.com/) [Bethmann Bank](https://www.bethmannbank.de/de) What we believe / Our philosophy #### AI turns ideas into products faster. That alone does not bring customers. We use technical tools where they improve our work. We take responsibility for preparation, relevant outreach and the next step. A business needs revenue and customers who stay . That takes people who understand an offer's value, build trust and keep their promises. That is how we see sales. #### Let's get to know each other. New customers, a new market or an initial question: let's talk about it for free. [Free initial conversation](https://www.kernleads.de/en/contact/) ## Contact and free initial conversation | KERN https://www.kernleads.de/en/contact/ Get to know KERN. Book a free initial conversation or email paul@kernleads.de directly. Free initial conversation ### Who do you want to reach? Want to reach new customers, but prospecting keeps slipping down the list? Let’s discuss the work we can take off your hands in a free, no-obligation conversation. You do not need a finished brief. #### Let's get to know each other. 15 minutes · Google Meet [Open booking directly](https://calendly.com/d/dtyy-x7c-gjj/kern-intro-call) [Privacy](https://www.kernleads.de/datenschutz/#terminbuchung) #### Prefer to write first? A few sentences about your offer and target customers are enough to get started. [paul@kernleads.de](mailto:paul@kernleads.de) [+49 176 63080289](tel:+4917663080289) ##### What we will discuss - Your offer and target customers - Your current sales process - A useful next step No preparation needed. The first conversation is free, with no obligation. Information about how we handle your data is available in our [Privacy](https://www.kernleads.de/datenschutz/) .